Building A Micro Funnel: Leads From Your Website In 2 Steps
Five weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. As part of the scholarship, I have to write an essay about what I learn each week. This is my fifth report.
There is a massive gap between checking something out on a website and handing over your credit card details for it. The overwhelming majority of people will not buy from you on their first visit.
E-books Are Terrible Lead Magnets
A lead magnet is a highly actionable, specific piece of information. It’s purpose is to guide someone to a small, but meaningful first victory.
Let’s say you run a back pain clinic. A good lead magnet would be to get someone on the phone and have them do one exercise. Something specific, and then ask them if it helped.
If they say yes, they become a lead. They now know that you can help them with a certain kind of problem. They have experienced the...
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