Use Google Analytics To See Where Your Best Traffic Is Coming From
Three weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. As part of the scholarship, I have to write an essay about what I learn each week. This is my third report so far.
In my experience, the majority of people who have analytics set up use it to see how much traffic their website is getting. This is a shame because, with a little bit of effort, it can tell you so much more useful information. Over the next 10 minutes I’ll show you how to understand where your traffic is coming from, and what your conversion rate for each source of traffic is.
How Google Analytics Buckets Your Traffic
To make sense of your analytics you must understand that there are 9 default types of traffic.
I prefer to think of these as five main groups:
- Organic -...
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