Landing Page Fundamentals
A landing page helps people understand what your product does and why someone should care about it. People of the internet have been building landing pages for a while now and they have established a pattern that works. Don’t deviate from this pattern unless you have a good reason to. Save the fancy stuff for the rest of your marketing efforts.
Imagine a five-year-old finds your product and asks you what it is. Based on your response the child should understand what your product does and who it does it for. Prioritize clarity and brevity.
Now that the child understands what it does, explain how it does it in ten words or less.
Imagine the five-year-old challenges you and asks you why someone would need your product. Explain the biggest problem your product solves for them.
The five-year-old is somewhat convinced, but...
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